“Boutique, owner occupier developments should never be sold through channels or big sales teams.”

Channel sales are for investment stock. Big teams aren’t much better at it either. You know that.

Selling boutique, owner occupier developments is about trust. Relationship building. Expert knowledge.

Highly-respected in the industry for his creative and innovative approach to selling real estate, Craig Watkins is a trusted Inner-City Auckland Project Marketer of boutique, owner-occupier developments.

“Establishing trust with the buyer is crucial in selling off-the-plan, owner occupier product. That comes from:

Having personal involvement in the development from the early stages

Advising on market and design trends

Establishing who is your best buyer and what do they want, identifying their ‘hot’ button

Tailoring a unique Pre-Launch Strategy for a quick start to sales

Being responsive, adaptive and on-point price-wise

Pioneering the development of marketing collateral to differentiate our client’s product in a sea of sameness

Tapping into a REAL database of geniune owner occupier buyers”

Call Craig on 021 308 021 for a discreet chat about your project, or email craig@mintre.co.nz